@capheinesuga
Can someone explain this mentality to me?
I use a xiaomi because frankly I keep dropping my phones. My last iPhone was an iPhone 6. I had to replace its screen after 2 months. So I was so OVER IT and swore I'd never spend more than $300 on any phone ever again.
I do international business. No business people anywhere ever remarked on my phone model. I think they simply do not give a crap. However, Ik lower income folks definitely do judge me for it.
For instance, Ik a guy who follows me around asking me for a job. Ik his financial situation is quite dire since he's a new graduate who's never had a job that pays more than 10M VND/month. Yet somehow he bought a new iPad that's worth 6 months of rent. He'd keep making hater comments to me, despite begging me for a job btw. He once implied I faked a business trip by posting Google photos (I took the photos myself).
Another relative of mine kept complaining about her low paying job. Yet when I bought my xiaomi, she made this snide comment to the effect of "Oh yea you don't need to buy good phone." She exclusively uses iPhone.
I have 2 iPads that were given to me by my in laws that I never use because I frankly think they're useless. I can't write, can't draw, can't play games, can't read, can't do anything except watch Youtube. My inlaws are also not rich. Yet they like to collect these Apple items which they never use. These items are practically just worthless junks that clutter the house. I simply do not get it. I'd prefer to have my money in things that appreciate in value.
What's the secret formula of Apple marketing that taps into these people's psyche?

能有人幫我理解這種心態嗎? 我之所以使用小米手機,坦率地說是因為我不停地摔手機。我上一部iPhone是iPhone 6,在兩個月后我就不得不更換了屏幕。對此我極度厭煩,并發誓再也不在任何手機上花費超過300美元了。
我在做國際業務,但無論在哪里,商界人士從未對我使用的手機型號發表過意見。我認為他們根本不在乎這些。然而,我發現收入較低的人群確實會因此而評價我。
例如,有個家伙總是纏著我要工作機會。我知道他的經濟狀況很糟糕,因為他作為一個剛畢業的學生,從沒找過月薪超過100萬越南盾的工作。但他卻買了一臺價值相當于六個月房租的新款iPad。盡管他還在懇求我給他工作,卻一直對我發出貶低的評論。有一次他還暗示說我發布的谷歌照片是在偽造商務旅行(實際上那些照片是我自己拍攝的)。
另外,我的一位親戚總是在抱怨她的低薪工作。然而當我買了小米手機時,她刻薄地評論說:“哦,對啊,你不需要買好手機?!倍约褐挥胕Phone。
我有兩臺岳父母送給我的iPad,但我從沒用過,因為我真的覺得它們沒什么實際用途——不能寫字、繪畫、玩游戲、閱讀,除了看YouTube視頻幾乎做不了別的事情。我的岳父母也并非富裕階層,但他們卻喜歡收集這些蘋果產品,而且從來不用。在我看來,這些物品實際上就是毫無價值的雜物,占用了家里的空間。我真的無法理解這一點,我更愿意把錢花在能夠增值的東西上。
究竟是什么樣的營銷秘訣讓蘋果成功觸動了這些人的心靈深處呢?